Archive
Year: 2011
-
The Last Rugby World Cup?…
September 28, 2011
Interesting perspective from Sports Business Newslines regarding sponsorship and the Rugby World Cup currently taking place in New Zealand. Could this be the last World Cup? Most unlikely you would have to say but something will have to be done to address the issues raised by the New Zealand Rugby Union Chief Executive, Steve Tew. New Zealand Rugby Union (NZRU) chief executive Steve Tew has warned that the country’s participation in future editions of the...
-
The Aging Opportunity
September 8, 2011
I’m just back from the 7th World Aging and Generations Congress at Sankt Gallen University, Switzerland. Listening to the various presentations I was particularly struck by the statement that two-thirds of all the people who ever reached the age of 65 are alive today. In fact by the year 2050 the number of people over the age of 60 will grow from 500 million today to 2 billion...
-
Digital Audiences – Not Just Bricks in the Wall
June 10, 2011
I recently had the pleasure of getting my hands on a ticket to the sold out Roger Waters’ performance of the iconic Pink Floyd album The Wall in the O2 Dublin. Given the hype and reviews that preceded the gig Waters had a lot to live up to. Coupled with the fact the album had last been toured in 1980 the crowd was expecting a great show. They were not disappointed! The awesome soundscape created...
-
Healthcare PR 2.0 – Keeping Your Brand Healthy in 2011
June 10, 2011
The explosive growth of new consumer-driven online media in recent years has re-shaped the future of public relations. The range of new technology and online channels have given birth to a new public who has moved from being a passive consumer of controlled media (web 1.0) to that of a sharing media environment where anyone can be a news editor (web 2.0...