Archive

Year: 2014

  • FH Dublin Wins Irish Sponsorship Award

    November 17, 2014

    FH Dublin Wins Irish Sponsorship Award for BT Young Scientist & Technology Exhibition Celebrating its 50th Anniversary In January the team from FH Dublin led by Gill Madden and supported by Maria McGrath managed the PR activities for Ireland’s prestigious BT Young Scientist and Technology Exhibition. Celebrating its 50th anniversary, January 2014 marked the biggest and the best exhibition in the competition’s incredible tenure and a real celebration for BT, the organisers and sponsors. That...

  • Day Three (Final) Web Summit Review

    November 7, 2014

    Web Summit likes to go out with a bang and Thursday was no exception with Peter Thiel of Paypal and Facebook courting the crowd, followed by U2’s Bono closing out proceedings at the event dubbed #DavosForGeeks. During the day Lorraine Twohill, global VP of Marketing for Google, discussed programmatic buying. Precision programmatic buying is a marketing goal for Google itself, having set a target of 60% of digital spend globally to be bought programmatically. Programmatic...

  • Food For Thought At Web Summit

    November 7, 2014

    Thursday PM: It's the final leg of the Web Summit and Bonin Bough bursts onto the Marketing Stage with a bounding enthusiasm and energy which lifts the entire room. As vice president of global media and consumer engagement at Mondelez International, the world's largest snacking company, Bough knows how to capture the attention of his audience. He's here to tell us about the difference between how old and new organisations operate. While newer organisations are...

  • Day Two Web Summit Review

    November 6, 2014

    The second day of the Web Summit in Dublin took the #DavosForGeeks tag seriously, with major announcements from some big players in the technology game. Nest Labs CEO and founder Tony Fadell announced a deal that will provide Irish customers with a free Nest thermostat by signing a two year utility contract with Electric Ireland. The Irish deal is the first of several where consumers will have the cost of a Nest subsidized by their...

  • Security & Authenticity Are Key At Web Summit

    November 6, 2014

    Day 2, Wednesday afternoon and the same day that brings the news of yet another technology company relocating to Ireland.  Usually, welcoming a tech company to our shores sees government ministers and CEO's 'grip and grin' opposite press photographers to announce 'one hundred new jobs' - not so today. Ask.fm, the controversial social networking app which allows anonymous posting and was linked to the suicide of an Irish teenage girl in 2012 is to relocate...

  • Day One Web Summit Review

    November 5, 2014

    Web Summit, now one of the largest technology conferences in Europe opened Tuesday, with the great and the good from the technology and business world, like Peter Thiel, Drew Houston and Anna Patterson flocking to the event now billed as #DavosForGeeks. This year’s Web Summit kicked off with Taoiseach Enda Kenny and Paddy Cosgrave ringing the NASDAQ’s opening bell for the second year running. Oculus VR CEO announced that a consumer version of the Rift headset...

  • Morning 2 At Web Summit

    November 5, 2014

    Morning 2 at the Web Summit and it was clear that the Night Summit had taken its toll, with only a couple of hundred early birds there come 8.30am. With the RDS practically to myself and most of the talks not beginning till 9.30am I had the opportunity to check out which brands were exhibiting. Free coffee was the order of the morning with at least ten exhibitors using high end coffee to attract the...

  • Web Summit, Far From Peaking

    November 5, 2014

    Four short years ago the Web Summit was just the brain-child of three very young Irish entrepreneurs. Paddy Cosgrave, Daire Hickey and David Kelly can now count their event among the few "must attend" tech conferences globally as well as among the many successful startups operating out of Ireland today. In fact, Global Entrepreneurship Monitor ranks Ireland as 9th among the 28 European Union countries for entrepreneurial activity. One in 11 people in Ireland, according to the report, is involved...

  • Dublin Web Summit 2014 Adores Big Data

    November 5, 2014

    Web Summit 2014 is bustling with high-energy start-ups full of passion for their business, all of whom are enthusiastically telling investors, potential partners and anyone that will listen about why they have the next big idea. One area that particularly stood out was the number of start-ups in the Big Data space. Big data has big potential for brands and their communications strategies. At the moment the majority of businesses struggle to understand how they can use this...

  • My Voyage To The Summit

    November 5, 2014

    My voyage into today's Web Summit was absorbing, enriching, revelatory and absolutely terrifying... The energy and enthusiasm from everyone was invigorating. So many people were utterly engaged in their new product, app, service, system, gadget or whatever it was that they were promoting. And that was also what made my visit to the Web Summit so terrifying...What exactly is the difference between all of these companies? What separates the has beens, the might be's and...