FleishmanHillard Ireland’s very own Orla Burke, EMEA healthcare lead shares details and insights into the multi award winning Breathless Choir campaign with Communications Director Magazine.
Hitting high notes in health care communication with the Philips Breathless Choir
In late 2015 a group of people who’d never met before came together to create a choir. This choir was unusual as breathing is a constant challenge for all 18 members. With the support of health technology company Philips, the choir conquered their fears and defied everyone’s expectations by undertaking the impossible: learning to sing.