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Opinions

  • COVID-19 and A Shift in Priorities for Those Working Abroad

    August 13, 2020

    COVID-19 has led to a fundamental shift in values for people across the world as we adapt to lockdowns, travel restrictions, and remote working and schooling. This is equally true for those living and working abroad, even though they may be more used to spending long periods of time away from family and friends and keeping in touch with loved ones via Zoom or Skype. We recently worked on a piece of global research with...

  • The Luckiest? Two Great Survivors Claim Long-Awaited Victories

    July 3, 2020

    “Now I know all the wrong turns, the stumbles and falls brought me here” - ‘The Luckiest (Ben Folds) Last week, two entirely unrelated, seismic events occurring within 48 hours of each other were uncannily similar. One in Ireland, the other, England, both involving ruthlessly combative team sports, and both led by captains sharing intriguingly comparable character traits themselves, the contemporaneous coronations following two key results brought home just how alike the worlds of sport...

  • Moving to Remote Engagement with HCPs and Patients

    June 11, 2020

    FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is  cautious when it comes to embracing online activity, pharma companies have been  reviewing how they engage...

  • Reflections on Retiring – Julian Davis

    May 29, 2020

    I can hardly believe I am writing a reflection on thirty years working at FleishmanHillard, as I prepare to retire from full time employment, but here goes… In my life I have made two great, life-changing decisions. One of them was in 1987, when I took a call from a former colleague and friend in RTE, John Saunders, and agreed to join him at Pembroke PR as an Account Director. In truth, I had no...

  • Communication in a Post-truth COVID-19 World

    May 27, 2020

    False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...

  • “Learn the rules like a pro, so you can break them like an artist” – Creativity in a Time of Crisis

    May 11, 2020

    “Learn the rules like a pro, so you can break them like an artist.” Many people in the marketing and communications community will have seen the supercut of brand responses to the crisis calling out how strikingly similar in approach and execution they are. For me the criticism is probably a little harsh, we work with the tools we’ve got and for many reasons our options and toolkits are somewhat depleted at the minute. However...

  • The Covid Effect: Less Steps and More Sleep

    May 7, 2020

    As Covid-19 spread across Europe, governments enacted policies limiting citizens’ movement in order to slow the spread of the disease. With countries now beginning to ease restrictions and slowly re-open economies, Fitbit explored what impact these policies have had on their 30 million active users worldwide. Fitbit looked at the effect on activity levels and sleep patterns in numerous European countries. _______________________________ Activity It will come as no surprise to learn that as lockdown measures...

  • COVID-19: Recovery and Resurgence for the Food, Agriculture and Beverage Industry

    April 30, 2020

    It’s clear the Coronavirus pandemic has forever changed the world. Our work with SuperValu and Cadbury over the past weeks has been both fascinating and challenging. As we move towards the next phase, hopefully a re-opening of our economy and society – we need to be very well prepared for what lies ahead. As a recent survey from FleishmanHillard‘s TRUE Global Intelligence practice reveals, the virus is reshaping perceptions, behaviours, values and societies. These changes...

  • Social Communications in the time of COVID-19

    April 29, 2020

    The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...

  • FleishmanHillard Dublin Supports Lakers as part of FH4Inclusion Programme

    November 4, 2019

    FLEISHMANHILLARD DUBLIN SUPPORTS LAKERS AS PART OF FH4INCLUSION PROGRAMME FH4Inclusion is a pro bono initiative launched in 2016 to celebrate our 70th Anniversary with the goal of uniting colleagues across our global network to take action in their own way towards the singular cause of social inclusion. Here in Ireland we have been supporting Lakers, a sports and recreational club in Bray, Co. Wicklow. Lakers provides children and adults with an intellectual disability the opportunity...

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