Gill Madden

Gill Madden is a Board Director and member of the senior management team at FleishmanHillard Dublin. She specialises in the marketing communications and consumer brands area and leads the agency’s dynamic Brand Marketing team.

In her two decades working in the industry Gill has created, coordinated and managed campaigns across many diverse industries including travel, retail, beauty, fashion, FMCG, telecommunications, banking and public service and has worked with a number of social awareness and charitable groups.

Skilled at client relationships and management, Gill oversees some of the agency’s top consumer clients including a range of Procter & Gamble’s global brands such as Gillette, Pampers, Head & Shoulders and Oral-B as well as retailers such as Centra and Boots to name a few. In this role she offers strategic counsel direct to the client, oversees every aspect of planning and budgeting as well as leading a strong, well-informed team to drive strategy and ideas across a large range of consumer portfolios. She has run numerous national events including the planning, coordination and dissemination of media relations and on-the-ground activation. For 17 years, she was the media relations lead for Europe’s longest running science, technology and skills exhibition, the BT Young Scientist & Technology Exhibition.

Gill has lead many award winning campaigns over her career. Most notably she managed the campaign that lead to Ireland’s first ever Cannes Lions award for PR for the P&G Paralympics Golden Moment of the London Games 2012. In addition, she lead the winning teams for three PRCA (Public Relations Consultancy Association) awards for the BT Young Scientist & Technology Exhibition in 2007 and 2014 as well as Pampers UNICEF in 2010. Gill is a member of the Dublin Chamber of Commerce and holds qualifications from the Public Relations Institute of Ireland and the Marketing Institute of Ireland. Prior to FH, she worked at Edelman Worldwide.