From World First Gold to World First Bronze…

3 September 2012; Ireland's Michael McKillop, from Newtownabbey, Co. Antrim, who was presented with his gold medal by his mother Catherine after winning the men's 1500m - T37 final in a time of 4.08:11. London 2012 Paralympic Games, Athletics, Olympic Stadium, Olympic Park, Stratford, London, England. Picture credit: Brian Lawless / SPORTSFILE

Michael McKillop’s Paralympic Gold Medal Awarded by his Mum during London 2012 Wins Ireland’s First Ever Cannes Lion Award for PR

When 1500m winner, Michael McKillop accepted his gold medal from his mum during the Paralympic Games at London 2012 it was a world first.  Catherine McKillop emerging from the tunnel on that night in September 2012 was something the sporting world had never seen. P&G’s Proud Sponsor of Mums campaign made this world first happen and now this moment has been awarded another world first. FleishmanHillard Dublin has won bronze at the Cannes Lion PR Awards for Creativity, the Olympic Games of the communications industry.

Staging this unprecedented moment was a feat of Olympic proportion. The Games Organising Committee and all key stakeholders had to keep the surprise including the International Paralympic Committee, Paralympics Ireland and the McKillop family, and it all depended on him winning.  In the end, the emotion, surprise and pride on Michael’s face as he watched his mum step up and place the gold around his neck was unforgettable.

Liz Kennedy, Brand Manager, P&G Ireland commented, “The global footprint of the Olympic & Paralympic Games is simply incredible. It allowed us at P&G to work alongside not only an elite athlete like Michael McKillop and his mum Catherine but with all the families who supported the Irish Paralympics team every step of the way. But to then be able to create that one stand-out moment with the awarding of the medal by Catherine was the ideal reflection of the love and support from every family we met whose pride for their competing son or daughter was paramount. We are delighted that the international judging panel at the prestigious Cannes Lion Awards has seen this as completely unique and awarded us this Bronze trophy, congratulations to FleishmanHillard, Paralympics Ireland and of course Michael and Catherine McKillop.”


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