Centra to Sponsor All-Ireland Senior Hurling Championship

16 May 2016; Centra ambassadors, from left, Waterford hurler Austin Gleeson, Limerick hurler Seamus Hickey, Clare hurler Podge Collins and former Kilkenny hurler Henry Shefflin, pictured at today’s Centra Live Well hurling launch in CLG Na Fianna which included the announcement that the retailer will continue its sponsorship of the All-Ireland Senior Hurling Championship up to 2019. As part of this year’s campaign Centra has introduced a series of #GetActive hurling challenges to encourage fans of all ages to pick up a hurl, test their skills and upload their videos to win big prizes. For more information on how to take part go to www.centra.ie or follow Centra Ireland on social media. Na Fianna, Mobhi Road, Dublin. Picture credit: Ramsey Cardy / SPORTSFILE *** NO REPRODUCTION FEE ***

This week we announced the extension of Centra’s sponsorship of the All-Ireland Senior Hurling Championship which will continue to 2019, in support of Centra’s ongoing Live Well programme. To mark the announcement four of the country’s best hurlers, Henry Shefflin, Austin Gleeson, Podge Collins and Seamus Hickey, lined out in CLG Na Fianna in Glasnevin. The Live Well initiative encourages healthy living, provides education and promotes activity. Through the hurling sponsorship, Centra will encourage fans the length and breadth of the country to live well and get active this summer.