Friday, 22nd June, 2018: FleishmanHillard (FH) has been awarded three awards at the 2018 Cannes International Festival of Creativity. The awards include a PR Lion and a Direct Lion for its work with Philips and Ogilvy Singapore on the Dutch Masterjuices campaign; and a Pharma Lion for The MSunderstood Café, on behalf of Roche Ireland and MS Ireland.
The Cannes Lions Awards are recognized as the most prestigious awards of the communications industry throughout the world. FH Dublin is the only Public Relations agency in Ireland to have been awarded a Cannes Lion PR Award and is now the proud recipient of six Cannes Lions awards in total. These include two awards in 2016 for the hugely impactful Philips Breathless Choir, and an award for its outstanding P&G campaign during the London 2012 Olympics.
The double award-winning Dutch Masterjuices campaign was rolled out in partnership with the famous Rijksmuseum, to highlight the importance of fruit and vegetable consumption by creating fresh juices using the same fruit depicted in famous Dutch Masters paintings. The healthy living campaign marked the release of a short film which sees still life works of art suddenly appear without its fruit and vegetables in a bold move that creates confusion and surprise with museum visitors and serves to highlight the importance of fruit and vegetable consumption.
While The MSunderstood Café was an experiential pop-up café created to give customers a taste of the daily challenges faced by those living with multiple sclerosis (MS). It was created to show the impact that access delays to treatment can have on people with MS, and spur them into action. This was done by transforming an empty shop on a busy Dublin street, where all materials, furniture and visuals were distorted so that customers’ sensation of touch and their vision were affected, mimicking symptoms of MS. A video capturing their reactions was shared and amplified via social to create further awareness.
Orla Burke, Head of Healthcare Ireland and EMEA Healthcare Lead, FleishmanHillard who led the Dublin team on both project said: “This is a fantastic achievement and we are incredibly proud of The MSunderstood Café and Dutch Masterjuices projects. A huge amount of hard work and creativity went into the delivery of both campaigns so this is an extremely proud moment both for FH as an agency and for our clients Roche and Phillips, along with MS Ireland and the Rijksmuseum. Both projects truly captured the imagination of all those who experienced them and we are thrilled to be recognised with these significant awards.”