Author: Brian Melarkey
December 20, 2017
A boardroom in the midst of a full blown crisis is not a place for the faint-hearted. The stakes are high and very serious decisions, that may have long-term business implications, need to be made quickly and, often without all of the necessary information available. However a crisis does not need to be a business-ending event if both the board and the executive team are prepared in advance to handle one and, sometimes it can...
April 5, 2017
FleishmanHillard Ireland's very own Orla Burke, EMEA healthcare lead shares details and insights into the multi award winning Breathless Choir campaign with Communications Director Magazine. Hitting high notes in health care communication with the Philips Breathless Choir In late 2015 a group of people who’d never met before came together to create a choir. This choir was unusual as breathing is a constant challenge for all 18 members. With the support of health technology company Philips...
May 18, 2016
This week announced the extension of Centra’s sponsorship of the All-Ireland Senior Hurling Championship which will continue to 2019, in support of Centra’s ongoing Live Well programme. To mark the announcement four of the country’s best hurlers, Henry Shefflin, Austin Gleeson, Podge Collins and Seamus Hickey, lined out in CLG Na Fianna in Glasnevin. The Live Well initiative encourages healthy living, provides education and promotes activity. Through the hurling sponsorship, Centra will encourage fans the length...