FH Dublin Wins Irish Sponsorship Award for BT Young Scientist & Technology Exhibition Celebrating its 50th Anniversary
In January the team from FH Dublin led by Gill Madden and supported by Maria McGrath managed the PR activities for Ireland’s prestigious BT Young Scientist and Technology Exhibition. Celebrating its 50th anniversary, January 2014 marked the biggest and the best exhibition in the competition’s incredible tenure and a real celebration for BT, the organisers and sponsors.
That hard work was duly recognized this week at the Irish Sponsorship Awards 2014 when BT and FleishmanHillard took home the award for ‘Best Use of PR in a Sponsorship’.
Preparation for the event involves 12 months of activity culminating in the exhibition itself which takes place over four days in Dublin’s RDS every January. 2014 saw the most impressive stream of coverage to date. Over the four days we secured a constant stream of coverage including 5 national front pages; headline news daily across all national TV and radio news programmes and bulletins; numerous print, online, TV and radio interviews as well as a significant media profile for Colm O’Neill, CEO, BT Ireland.
The event was opened by the President of Ireland Michael D. Higgins and visited by members of government, national broadcasters, celebrities and Ireland’s rugby elite. Interstellar star and astronaut, Commander Chris Hadfield also visited the exhibition and delivered the keynote address at the celebratory gala dinner.
Having attracted over 2,000 entries from over 4,000 secondary school students, the 2014 exhibition broke all previous entry records and was visited by over 50,000 people over the 4 days making it the largest event of its kind anywhere in the world.