FleishmanHillard, which celebrates 25 years in Ireland this year, was given due praise by Phil Thomas, CEO of the Cannes Lions Festival of Creativity during his visit to Dublin this week to deliver his ‘Creativity Matters’ talk. In 2013 FleishmanHillard Dublin became the first Irish PR firm to win a Cannes Lion for their ‘P&G Proud Sponsor of Mum’ campaign.
Speaking at the event Rhona Blake, MD of FH Dublin said it was in everybody’s interest – both advertising and public relations – to take part. “We know our clients want to win at Cannes and we know they are using the Festival to benchmark their own creativity and are watching closely how their agencies are supporting those ambitions. As a small country we are famed for our creativity and we should apply it at Cannes too”, she said.