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Opinions
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Digital Audiences – Not Just Bricks in the Wall
June 10, 2011
I recently had the pleasure of getting my hands on a ticket to the sold out Roger Waters’ performance of the iconic Pink Floyd album The Wall in the O2 Dublin. Given the hype and reviews that preceded the gig Waters had a lot to live up to. Coupled with the fact the album had last been toured in 1980 the crowd was expecting a great show. They were not disappointed! The awesome soundscape created...
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Healthcare PR 2.0 – Keeping Your Brand Healthy in 2011
June 10, 2011
The explosive growth of new consumer-driven online media in recent years has re-shaped the future of public relations. The range of new technology and online channels have given birth to a new public who has moved from being a passive consumer of controlled media (web 1.0) to that of a sharing media environment where anyone can be a news editor (web 2.0...