Inspiring Consumer Support of Irish Craft and Design Amid COVID-19
August 27, 2020
The impact of COVID-19 on retail has been significant but one sector that truly felt, and continues to feel, the burden of lockdown and social distancing measures is Irish craft and design. As a sector that thrives on tourism and visits to studios and galleries across the country, sales dwindled rapidly during quarantine with many makers reporting that they were not trading and were concerned about the future of their businesses. The Design & Crafts...
COVID-19 and A Shift in Priorities for Those Working Abroad
August 13, 2020
COVID-19 has led to a fundamental shift in values for people across the world as we adapt to lockdowns, travel restrictions, and remote working and schooling. This is equally true for those living and working abroad, even though they may be more used to spending long periods of time away from family and friends and keeping in touch with loved ones via Zoom or Skype. We recently worked on a piece of global research with...
Cheers to Success! An Award-Winning Wine Campaign with SuperValu
July 23, 2020
Our dynamic brand marketing team was proud to be a winner at the recent Public Relations Consultants Association Awards for Excellence in PR on behalf of SuperValu’s Whispering Angel Valentine’s Day campaign. Over the past year we have engaged in some fantastic work for leading client SuperValu and we are delighted to give some insight into how this award-winning campaign came to fruition. We are delighted to have been awarded the @PRCA_Ireland award for best...
The Luckiest? Two Great Survivors Claim Long-Awaited Victories
July 3, 2020
“Now I know all the wrong turns, the stumbles and falls brought me here” - ‘The Luckiest (Ben Folds) Last week, two entirely unrelated, seismic events occurring within 48 hours of each other were uncannily similar. One in Ireland, the other, England, both involving ruthlessly combative team sports, and both led by captains sharing intriguingly comparable character traits themselves, the contemporaneous coronations following two key results brought home just how alike the worlds of sport...
Social Communications in the time of COVID-19
April 29, 2020
The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...