Moving to Remote Engagement with HCPs and Patients
June 11, 2020
FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is cautious when it comes to embracing online activity, pharma companies have been reviewing how they engage...
Reflections on Retiring – Julian Davis
May 29, 2020
I can hardly believe I am writing a reflection on thirty years working at FleishmanHillard, as I prepare to retire from full time employment, but here goes… In my life I have made two great, life-changing decisions. One of them was in 1987, when I took a call from a former colleague and friend in RTE, John Saunders, and agreed to join him at Pembroke PR as an Account Director. In truth, I had no...
Communication in a Post-truth COVID-19 World
May 27, 2020
False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...
Cadbury work with Aware to recruit 200 volunteers
May 6, 2020
Some of the most rewarding aspects of our client work with Cadbury Ireland are the opportunities we have to work on their fantastic charity partnerships. None more so than the regular fundraising initiatives and awareness drives organised by Cadbury for mental health charity Aware. Looking after our mental health is always essential, but it has become far more prevalent in recent weeks, as we find ourselves in uncertain and unprecedented times – which is inevitably...
Social Communications in the time of COVID-19
April 29, 2020
The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...