Inspiring Consumer Support of Irish Craft and Design Amid COVID-19
August 27, 2020
The impact of COVID-19 on retail has been significant but one sector that truly felt, and continues to feel, the burden of lockdown and social distancing measures is Irish craft and design. As a sector that thrives on tourism and visits to studios and galleries across the country, sales dwindled rapidly during quarantine with many makers reporting that they were not trading and were concerned about the future of their businesses. The Design & Crafts...
COVID-19 and A Shift in Priorities for Those Working Abroad
August 13, 2020
COVID-19 has led to a fundamental shift in values for people across the world as we adapt to lockdowns, travel restrictions, and remote working and schooling. This is equally true for those living and working abroad, even though they may be more used to spending long periods of time away from family and friends and keeping in touch with loved ones via Zoom or Skype. We recently worked on a piece of global research with...
Cheers to Success! An Award-Winning Wine Campaign with SuperValu
July 23, 2020
Our dynamic brand marketing team was proud to be a winner at the recent Public Relations Consultants Association Awards for Excellence in PR on behalf of SuperValu’s Whispering Angel Valentine’s Day campaign. Over the past year we have engaged in some fantastic work for leading client SuperValu and we are delighted to give some insight into how this award-winning campaign came to fruition. We are delighted to have been awarded the @PRCA_Ireland award for best...
The Luckiest? Two Great Survivors Claim Long-Awaited Victories
July 3, 2020
“Now I know all the wrong turns, the stumbles and falls brought me here” - ‘The Luckiest (Ben Folds) Last week, two entirely unrelated, seismic events occurring within 48 hours of each other were uncannily similar. One in Ireland, the other, England, both involving ruthlessly combative team sports, and both led by captains sharing intriguingly comparable character traits themselves, the contemporaneous coronations following two key results brought home just how alike the worlds of sport...
Moving to Remote Engagement with HCPs and Patients
June 11, 2020
FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is cautious when it comes to embracing online activity, pharma companies have been reviewing how they engage...
Reflections on Retiring – Julian Davis
May 29, 2020
I can hardly believe I am writing a reflection on thirty years working at FleishmanHillard, as I prepare to retire from full time employment, but here goes… In my life I have made two great, life-changing decisions. One of them was in 1987, when I took a call from a former colleague and friend in RTE, John Saunders, and agreed to join him at Pembroke PR as an Account Director. In truth, I had no...
Roche supports the Marie Keating Foundation to help raise vital funds in ‘COVID-19 Appeal’
May 26, 2020
Due to the Covid-19 pandemic, the Marie Keating Foundation were forced to cancel or postpone all of their fundraising events - a critical blow to the cancer support organisation. The Foundation does not receive any government funding and relies heavily on the money that is raised through its own fundraising activity, and through events organised by other individuals and organisations. Roche Ireland has a long-standing relationship with the Marie Keating Foundation, and saw that there...
“Learn the rules like a pro, so you can break them like an artist” – Creativity in a Time of Crisis
May 11, 2020
“Learn the rules like a pro, so you can break them like an artist.” Many people in the marketing and communications community will have seen the supercut of brand responses to the crisis calling out how strikingly similar in approach and execution they are. For me the criticism is probably a little harsh, we work with the tools we’ve got and for many reasons our options and toolkits are somewhat depleted at the minute. However...
Social Communications in the time of COVID-19
April 29, 2020
The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...