Communication in a Post-truth COVID-19 World
May 27, 2020
False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...
“Learn the rules like a pro, so you can break them like an artist” – Creativity in a Time of Crisis
May 11, 2020
“Learn the rules like a pro, so you can break them like an artist.” Many people in the marketing and communications community will have seen the supercut of brand responses to the crisis calling out how strikingly similar in approach and execution they are. For me the criticism is probably a little harsh, we work with the tools we’ve got and for many reasons our options and toolkits are somewhat depleted at the minute. However...
The Covid Effect: Less Steps and More Sleep
May 7, 2020
As Covid-19 spread across Europe, governments enacted policies limiting citizens’ movement in order to slow the spread of the disease. With countries now beginning to ease restrictions and slowly re-open economies, Fitbit explored what impact these policies have had on their 30 million active users worldwide. Fitbit looked at the effect on activity levels and sleep patterns in numerous European countries. _______________________________ Activity It will come as no surprise to learn that as lockdown measures...
Cadbury work with Aware to recruit 200 volunteers
May 6, 2020
Some of the most rewarding aspects of our client work with Cadbury Ireland are the opportunities we have to work on their fantastic charity partnerships. None more so than the regular fundraising initiatives and awareness drives organised by Cadbury for mental health charity Aware. Looking after our mental health is always essential, but it has become far more prevalent in recent weeks, as we find ourselves in uncertain and unprecedented times – which is inevitably...
COVID-19: Recovery and Resurgence for the Food, Agriculture and Beverage Industry
April 30, 2020
It’s clear the Coronavirus pandemic has forever changed the world. Our work with SuperValu and Cadbury over the past weeks has been both fascinating and challenging. As we move towards the next phase, hopefully a re-opening of our economy and society – we need to be very well prepared for what lies ahead. As a recent survey from FleishmanHillard‘s TRUE Global Intelligence practice reveals, the virus is reshaping perceptions, behaviours, values and societies. These changes...
Social Communications in the time of COVID-19
April 29, 2020
The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...