June 11, 2020
FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is cautious when it comes to embracing online activity, pharma companies have been reviewing how they engage...
May 27, 2020
False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...