Archive

Author: Corporate Marketing

  • Inspiring Consumer Support of Irish Craft and Design Amid COVID-19

    August 27, 2020

    The impact of COVID-19 on retail has been significant but one sector that truly felt, and continues to feel, the burden of lockdown and social distancing measures is Irish craft and design. As a sector that thrives on tourism and visits to studios and galleries across the country, sales dwindled rapidly during quarantine with many makers reporting that they were not trading and were concerned about the future of their businesses. The Design & Crafts...

  • COVID-19 and A Shift in Priorities for Those Working Abroad

    August 13, 2020

    COVID-19 has led to a fundamental shift in values for people across the world as we adapt to lockdowns, travel restrictions, and remote working and schooling. This is equally true for those living and working abroad, even though they may be more used to spending long periods of time away from family and friends and keeping in touch with loved ones via Zoom or Skype. We recently worked on a piece of global research with...

  • Cheers to Success! An Award-Winning Wine Campaign with SuperValu

    July 23, 2020

    Our dynamic brand marketing team was proud to be a winner at the recent Public Relations Consultants Association Awards for Excellence in PR on behalf of SuperValu’s Whispering Angel Valentine’s Day campaign. Over the past year we have engaged in some fantastic work for leading client SuperValu and we are delighted to give some insight into how this award-winning campaign came to fruition. We are delighted to have been awarded the @PRCA_Ireland award for best...

  • The Luckiest? Two Great Survivors Claim Long-Awaited Victories

    July 3, 2020

    “Now I know all the wrong turns, the stumbles and falls brought me here” - ‘The Luckiest (Ben Folds) Last week, two entirely unrelated, seismic events occurring within 48 hours of each other were uncannily similar. One in Ireland, the other, England, both involving ruthlessly combative team sports, and both led by captains sharing intriguingly comparable character traits themselves, the contemporaneous coronations following two key results brought home just how alike the worlds of sport...

  • Moving to Remote Engagement with HCPs and Patients

    June 11, 2020

    FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is  cautious when it comes to embracing online activity, pharma companies have been  reviewing how they engage...

  • Reflections on Retiring – Julian Davis

    May 29, 2020

    I can hardly believe I am writing a reflection on thirty years working at FleishmanHillard, as I prepare to retire from full time employment, but here goes… In my life I have made two great, life-changing decisions. One of them was in 1987, when I took a call from a former colleague and friend in RTE, John Saunders, and agreed to join him at Pembroke PR as an Account Director. In truth, I had no...

  • Communication in a Post-truth COVID-19 World

    May 27, 2020

    False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...

  • Roche supports the Marie Keating Foundation to help raise vital funds in ‘COVID-19 Appeal’

    May 26, 2020

    Due to the Covid-19 pandemic, the Marie Keating Foundation were forced to cancel or postpone all of their fundraising events - a critical blow to the cancer support organisation.  The Foundation does not receive any government funding and relies heavily on the money that is raised through its own fundraising activity, and through events organised by other individuals and organisations. Roche Ireland has a long-standing relationship with the Marie Keating Foundation, and saw that there...

  • INCOGNITO in Aid of the Jack & Jill Foundation

    May 11, 2020

      FleishmanHillard were once again delighted to be involved with this year’s INCOGNITO Art Sale in aid the Jack & Jill’s Children’s Foundation, supported by William Fry. Despite having to completely change the campaign due to COVID-19, 2020 proved to be the best year yet, with the campaign managed by Lydia McDermott and Megan Grennan on our brand marketing team. This year marked the fourth year of the initiative where artists from 10 countries, and...

  • “Learn the rules like a pro, so you can break them like an artist” – Creativity in a Time of Crisis

    May 11, 2020

    “Learn the rules like a pro, so you can break them like an artist.” Many people in the marketing and communications community will have seen the supercut of brand responses to the crisis calling out how strikingly similar in approach and execution they are. For me the criticism is probably a little harsh, we work with the tools we’ve got and for many reasons our options and toolkits are somewhat depleted at the minute. However...

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