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Healthcare PR 2.0 – Keeping Your Brand Healthy in 2011

June 10, 2011

The explosive growth of new consumer-driven online media in recent years has re-shaped the future of public relations. The range of new technology and online channels have given birth to a new public who has moved from being a passive consumer of controlled media (web 1.0) to that of a sharing media environment where anyone can be a news editor (web 2.0...