Archive
Author: Corporate Marketing
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Volunteering to Be The Spirit Of The Olympics
August 22, 2012
The most inspiring statistic that I have learned in relation to the Olympics is that of the 70,000 volunteers trained by the Olympic Organising Committee, only four per cent dropped out before the games began. The expectation was that there would be a 20-30 per cent attrition rate. Each volunteer was given one responsibility to perform and many jobs required staff to be outside the arenas for up to seven hours without the opportunity to...
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Big Data – Are You Ready?
February 13, 2012
Corporate success is measured in terms of growth. Our clients, no matter what sector they operate in, know that in this fragile economy, growth can edge them ahead of their competition. The question for CEOs is how to generate growth? Attractive mergers and acquisitions targets are scarce, the rapid globalisation of the last twenty years has reduced the number of untapped geographic opportunities and funding is hard to find. The answer may well be found...
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The Vonnegut Approach to PR
February 1, 2012
While watching a YouTube clip of a presentation given by the late American writer Kurt Vonnegut in 2005 I was struck by the simplicity of effective story telling. For his presentation Vonnegut presented his audience with a blank blackboard onto which he drew two lines; a G-I axis: good fortune-ill fortune and a B-E axis: B for beginning, E for end. He also explained that the average human experience lay somewhere in the middle and...
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Crisis — the Power of Language
January 23, 2012
The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. George Orwell (1903 - 1950), "Politics and the English Language", 1946 Words are powerful and can be very damaging when used carelessly. They have the power to evoke potent emotions and they can help inspire, encourage and...
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The Last Rugby World Cup?…
September 28, 2011
Interesting perspective from Sports Business Newslines regarding sponsorship and the Rugby World Cup currently taking place in New Zealand. Could this be the last World Cup? Most unlikely you would have to say but something will have to be done to address the issues raised by the New Zealand Rugby Union Chief Executive, Steve Tew. New Zealand Rugby Union (NZRU) chief executive Steve Tew has warned that the country’s participation in future editions of the...
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The Aging Opportunity
September 8, 2011
I’m just back from the 7th World Aging and Generations Congress at Sankt Gallen University, Switzerland. Listening to the various presentations I was particularly struck by the statement that two-thirds of all the people who ever reached the age of 65 are alive today. In fact by the year 2050 the number of people over the age of 60 will grow from 500 million today to 2 billion...
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Digital Audiences – Not Just Bricks in the Wall
June 10, 2011
I recently had the pleasure of getting my hands on a ticket to the sold out Roger Waters’ performance of the iconic Pink Floyd album The Wall in the O2 Dublin. Given the hype and reviews that preceded the gig Waters had a lot to live up to. Coupled with the fact the album had last been toured in 1980 the crowd was expecting a great show. They were not disappointed! The awesome soundscape created...
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Healthcare PR 2.0 – Keeping Your Brand Healthy in 2011
June 10, 2011
The explosive growth of new consumer-driven online media in recent years has re-shaped the future of public relations. The range of new technology and online channels have given birth to a new public who has moved from being a passive consumer of controlled media (web 1.0) to that of a sharing media environment where anyone can be a news editor (web 2.0...