Archive
Opinions
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Three Ways Femtech Brands Can Reach Women and Drive Change Through Communications
July 3, 2024
But First, Listen: Three Ways Femtech Brands Can Reach Women and Drive Change Through Communications June 17, 2024 By Leah Eser and Heather Pierce Share The women’s health and ‘femtech’ industry is exploding. And rightfully so — women’s health, which encompasses much more than reproductive issues (menstruation, fertility, menopause), has historically been overlooked, underfunded and highly stigmatized despite women comprising more than half of the population and making 80% of consumer healthcare decisions. While strides...
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FleishmanHillard Unveils ‘The Youth Kaleidoscope’ Report
July 3, 2024
FleishmanHillard Unveils ‘The Youth Kaleidoscope’ Report Exploring the Motivations of the Next Generation The New Report Examines the Next Generation by Working with Gen Z Content Creators to Explore How They Are Navigating an Ever-Polarizing World ST. LOUIS – FleishmanHillard’s global Culture Unit today released The Youth Kaleidoscope Report, which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. To date, much of the research surrounding Gen Z and Gen Alpha presents...
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Generative AI in the Newsroom
July 3, 2024
The advent of Generative AI (GenAI) technology marks a transformative moment in the history of mankind, and much has been written about the effects, both positive and negative, it will have on every sector, industry and geography worldwide...Read More...
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COVID-19 and A Shift in Priorities for Those Working Abroad
August 13, 2020
COVID-19 has led to a fundamental shift in values for people across the world as we adapt to lockdowns, travel restrictions, and remote working and schooling. This is equally true for those living and working abroad, even though they may be more used to spending long periods of time away from family and friends and keeping in touch with loved ones via Zoom or Skype. We recently worked on a piece of global research with...
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The Luckiest? Two Great Survivors Claim Long-Awaited Victories
July 3, 2020
“Now I know all the wrong turns, the stumbles and falls brought me here” - ‘The Luckiest (Ben Folds) Last week, two entirely unrelated, seismic events occurring within 48 hours of each other were uncannily similar. One in Ireland, the other, England, both involving ruthlessly combative team sports, and both led by captains sharing intriguingly comparable character traits themselves, the contemporaneous coronations following two key results brought home just how alike the worlds of sport...
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Moving to Remote Engagement with HCPs and Patients
June 11, 2020
FleishmanHillard Ireland works with a wide variety of companies in the healthcare sector across Ireland, EMEA and globally, including pharmaceutical, devices and diagnostics, advocacy and consumer health. Working with our clients, we devise communications strategies that cover reputation management, product launch and life cycle management, public affairs and policy, and digital and social outreach. Traditionally an industry that is cautious when it comes to embracing online activity, pharma companies have been reviewing how they engage...
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Reflections on Retiring – Julian Davis
May 29, 2020
I can hardly believe I am writing a reflection on thirty years working at FleishmanHillard, as I prepare to retire from full time employment, but here goes… In my life I have made two great, life-changing decisions. One of them was in 1987, when I took a call from a former colleague and friend in RTE, John Saunders, and agreed to join him at Pembroke PR as an Account Director. In truth, I had no...
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Communication in a Post-truth COVID-19 World
May 27, 2020
False information about COVID-19 is rampant, a fact acknowledged by the WHO director general Tedros Adhanom Ghebreyesus who in February stated, “We’re not just fighting an epidemic. We’re fighting an infodemic.” According to Italian research, every day in March 2020 an average of 46,000 new posts on Twitter linked to inaccurate or misleading information about the crisis. The tragic nature of the virus and rapidly changing situation means that people are eager for updates about the...
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“Learn the rules like a pro, so you can break them like an artist” – Creativity in a Time of Crisis
May 11, 2020
“Learn the rules like a pro, so you can break them like an artist.” Many people in the marketing and communications community will have seen the supercut of brand responses to the crisis calling out how strikingly similar in approach and execution they are. For me the criticism is probably a little harsh, we work with the tools we’ve got and for many reasons our options and toolkits are somewhat depleted at the minute. However...
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The Covid Effect: Less Steps and More Sleep
May 7, 2020
As Covid-19 spread across Europe, governments enacted policies limiting citizens’ movement in order to slow the spread of the disease. With countries now beginning to ease restrictions and slowly re-open economies, Fitbit explored what impact these policies have had on their 30 million active users worldwide. Fitbit looked at the effect on activity levels and sleep patterns in numerous European countries. _______________________________ Activity It will come as no surprise to learn that as lockdown measures...