Archive
Opinions
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Hitting high notes in health care communication with the Philips Breathless Choir
April 5, 2017
FleishmanHillard Ireland's very own Orla Burke, EMEA healthcare lead shares details and insights into the multi award winning Breathless Choir campaign with Communications Director Magazine. Hitting high notes in health care communication with the Philips Breathless Choir In late 2015 a group of people who’d never met before came together to create a choir. This choir was unusual as breathing is a constant challenge for all 18 members. With the support of health technology company Philips...
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A Passion for Fashion
May 19, 2016
FleishmanHillard oversaw the communications again this year for the Limerick School of Art and Design (LIT) Fashion Show that took place on Thursday 12th May. The much anticipated Graduate Fashion saw 27 graduates from the largest fashion degree programme in Ireland showcased their creations. Ranked among the world’s top 50 fashion colleges, Limerick School of Art and Design is continuing to mold future Irish designers. A collection which encapsulates the recurring nature of Ireland’s housing...
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Centra Challenges The Nation To Live Well
May 18, 2016
This week announced the extension of Centra’s sponsorship of the All-Ireland Senior Hurling Championship which will continue to 2019, in support of Centra’s ongoing Live Well programme. To mark the announcement four of the country’s best hurlers, Henry Shefflin, Austin Gleeson, Podge Collins and Seamus Hickey, lined out in CLG Na Fianna in Glasnevin. The Live Well initiative encourages healthy living, provides education and promotes activity. Through the hurling sponsorship, Centra will encourage fans the length...
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FH Dublin Leads the Way for Irish PR at Cannes Lions Festival of Creativity
March 3, 2015
FleishmanHillard, which celebrates 25 years in Ireland this year, was given due praise by Phil Thomas, CEO of the Cannes Lions Festival of Creativity during his visit to Dublin this week to deliver his ‘Creativity Matters’ talk. In 2013 FleishmanHillard Dublin became the first Irish PR firm to win a Cannes Lion for their ‘P&G Proud Sponsor of Mum’ campaign. Speaking at the event Rhona Blake, MD of FH Dublin said it was in everybody’s...
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Day Three (Final) Web Summit Review
November 7, 2014
Web Summit likes to go out with a bang and Thursday was no exception with Peter Thiel of Paypal and Facebook courting the crowd, followed by U2’s Bono closing out proceedings at the event dubbed #DavosForGeeks. During the day Lorraine Twohill, global VP of Marketing for Google, discussed programmatic buying. Precision programmatic buying is a marketing goal for Google itself, having set a target of 60% of digital spend globally to be bought programmatically. Programmatic...
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Food For Thought At Web Summit
November 7, 2014
Thursday PM: It's the final leg of the Web Summit and Bonin Bough bursts onto the Marketing Stage with a bounding enthusiasm and energy which lifts the entire room. As vice president of global media and consumer engagement at Mondelez International, the world's largest snacking company, Bough knows how to capture the attention of his audience. He's here to tell us about the difference between how old and new organisations operate. While newer organisations are...
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Day Two Web Summit Review
November 6, 2014
The second day of the Web Summit in Dublin took the #DavosForGeeks tag seriously, with major announcements from some big players in the technology game. Nest Labs CEO and founder Tony Fadell announced a deal that will provide Irish customers with a free Nest thermostat by signing a two year utility contract with Electric Ireland. The Irish deal is the first of several where consumers will have the cost of a Nest subsidized by their...
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Security & Authenticity Are Key At Web Summit
November 6, 2014
Day 2, Wednesday afternoon and the same day that brings the news of yet another technology company relocating to Ireland. Usually, welcoming a tech company to our shores sees government ministers and CEO's 'grip and grin' opposite press photographers to announce 'one hundred new jobs' - not so today. Ask.fm, the controversial social networking app which allows anonymous posting and was linked to the suicide of an Irish teenage girl in 2012 is to relocate...
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Day One Web Summit Review
November 5, 2014
Web Summit, now one of the largest technology conferences in Europe opened Tuesday, with the great and the good from the technology and business world, like Peter Thiel, Drew Houston and Anna Patterson flocking to the event now billed as #DavosForGeeks. This year’s Web Summit kicked off with Taoiseach Enda Kenny and Paddy Cosgrave ringing the NASDAQ’s opening bell for the second year running. Oculus VR CEO announced that a consumer version of the Rift headset...
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Morning 2 At Web Summit
November 5, 2014
Morning 2 at the Web Summit and it was clear that the Night Summit had taken its toll, with only a couple of hundred early birds there come 8.30am. With the RDS practically to myself and most of the talks not beginning till 9.30am I had the opportunity to check out which brands were exhibiting. Free coffee was the order of the morning with at least ten exhibitors using high end coffee to attract the...