Archive

Author: Corporate Marketing

  • The Covid Effect: Less Steps and More Sleep

    May 7, 2020

    As Covid-19 spread across Europe, governments enacted policies limiting citizens’ movement in order to slow the spread of the disease. With countries now beginning to ease restrictions and slowly re-open economies, Fitbit explored what impact these policies have had on their 30 million active users worldwide. Fitbit looked at the effect on activity levels and sleep patterns in numerous European countries. _______________________________ Activity It will come as no surprise to learn that as lockdown measures...

  • Cadbury work with Aware to recruit 200 volunteers

    May 6, 2020

    Some of the most rewarding aspects of our client work with Cadbury Ireland are the opportunities we have to work on their fantastic charity partnerships. None more so than the regular fundraising initiatives and awareness drives organised by Cadbury for mental health charity Aware. Looking after our mental health is always essential, but it has become far more prevalent in recent weeks, as we find ourselves in uncertain and unprecedented times – which is inevitably...

  • COVID-19: Recovery and Resurgence for the Food, Agriculture and Beverage Industry

    April 30, 2020

    It’s clear the Coronavirus pandemic has forever changed the world. Our work with SuperValu and Cadbury over the past weeks has been both fascinating and challenging. As we move towards the next phase, hopefully a re-opening of our economy and society – we need to be very well prepared for what lies ahead. As a recent survey from FleishmanHillard‘s TRUE Global Intelligence practice reveals, the virus is reshaping perceptions, behaviours, values and societies. These changes...

  • Social Communications in the time of COVID-19

    April 29, 2020

    The COVID-19 outbreak is a seismic event in our lifetimes, with every facet of our daily lives affected by the pandemic. As individuals we’re all working to find a ‘new normal’, maintaining social distancing, working from home where possible and juggling the myriad demands on us with the additional stress and pressure of an unpredictable situation, all the while missing the social connections we crave. On a personal level, social and digital tools are helping...

  • The Paddy Box and Cadbury Ireland team up for a Sweeter St. Patrick’s Day

    April 28, 2020

    This year, Ireland’s favorite chocolate brand, Cadbury, joined together with another of our clients, The Paddy Box, to celebrate our national holiday. As one of the most iconic Irish brands, Cadbury were eager to mark St. Patrick’s Day and in addition to a host of other activity - including Dublin Airport arrival hall takeovers and in-store activity - we created a special limited-edition ‘Cadbury Paddy Box’. Filled with the nation’s favourite goodies, all produced in...

  • 3 top tips for boards to consider when dealing with crisis communications

    December 20, 2017

    A boardroom in the midst of a full blown crisis is not a place for the faint-hearted. The stakes are high and very serious decisions, that may have long-term business implications, need to be made quickly and, often without all of the necessary information available. However a crisis does not need to be a business-ending event if both the board and the executive team are prepared in advance to handle one and, sometimes it can...

  • Hitting high notes in health care communication with the Philips Breathless Choir

    April 5, 2017

    FleishmanHillard Ireland's very own Orla Burke, EMEA healthcare lead shares details and insights into the multi award winning Breathless Choir campaign with Communications Director Magazine. Hitting high notes in health care communication with the Philips Breathless Choir In late 2015 a group of people who’d never met before came together to create a choir. This choir was unusual as breathing is a constant challenge for all 18 members. With the support of health technology company Philips...

  • Centra to Sponsor All-Ireland Senior Hurling Championship

    June 15, 2016

    This week we announced the extension of Centra’s sponsorship of the All-Ireland Senior Hurling Championship which will continue to 2019, in support of Centra’s ongoing Live Well programme. To mark the announcement four of the country’s best hurlers, Henry Shefflin, Austin Gleeson, Podge Collins and Seamus Hickey, lined out in CLG Na Fianna in Glasnevin. The Live Well initiative encourages healthy living, provides education and promotes activity. Through the hurling sponsorship, Centra will encourage fans the...

  • A Passion for Fashion

    May 19, 2016

    FleishmanHillard oversaw the communications again this year for the Limerick School of Art and Design (LIT) Fashion Show that took place on Thursday 12th May. The much anticipated Graduate Fashion saw 27 graduates from the largest fashion degree programme in Ireland showcased their creations. Ranked among the world’s top 50 fashion colleges, Limerick School of Art and Design is continuing to mold future Irish designers. A collection which encapsulates the recurring nature of Ireland’s housing...

  • Centra Challenges The Nation To Live Well

    May 18, 2016

    This week announced the extension of Centra’s sponsorship of the All-Ireland Senior Hurling Championship which will continue to 2019, in support of Centra’s ongoing Live Well programme. To mark the announcement four of the country’s best hurlers, Henry Shefflin, Austin Gleeson, Podge Collins and Seamus Hickey, lined out in CLG Na Fianna in Glasnevin. The Live Well initiative encourages healthy living, provides education and promotes activity. Through the hurling sponsorship, Centra will encourage fans the length...

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